The 11 Best Law Firm Marketing Agencies to Hire in 2023

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A well thought-out marketing budget is a key component of any law firm business plan. To figure out how much you’ll need to invest in your law firm marketing initiatives, you’ll need to identify your goals and determine how much revenue you need to make it a reality. Then, you’ll need to look at how many cases per year you have to bill to meet that revenue goal. As you consider your digital marketing strategy options, blog content is a critical priority. According to Google Search, content is the #1 factor that affects the strength of your online presence and local SEO. If you’ve already established an online presence for your law firm, it’s time to ensure your practice comes up at the top of search engine results when your client base is looking for providers.

How do I promote my small law firm?

  1. SEO. Being easy to find online is one of the most critical marketing strategies for any law firm.
  2. Local SEO.
  3. Search advertising.
  4. Law firm website.
  5. Social.
  6. Law firm branding.
  7. Content marketing.
  8. Email marketing.

You won’t know how to improve your law firm marketing if you don’t know how you are currently doing. In the previous chapters of this three-part guide, we introduced law firm marketing basics and showed you how to develop law firm marketing strategies into a customized promotional plan. Because of these complex variables, you’ll get the best results if you hire a professional SEO consultant.

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“I like SEO marketing, in that it helps keep you top of mind for people for when they need you, but I find the issue with that is timing. Join our Innovate Legal meetup and discover how LinkedIn and Twitter can help you level up your legal practice. The Thomson Reuters network of legal directories gives your firm prominent visibility. FindLaw delivers 3x more contacts with established marketing solutions. Drive new business by increasing reviews on Google, Facebook and other sites so you can stand out from your competition and be the clear choice in your area.

Since referrals play a crucial role in legal marketing, showcasing positive client experiences is critical. To document client satisfaction, ask past and current customers to leave you a review on Google or to write a testimonial you can use in your marketing campaigns or website. You also can incorporate testimonials and case studies into videos. Include sections of your website where visitors can see your testimonials and case studies. Lay out your site to make it easy for visitors to find what they’re looking for, including your contact information. Optimize descriptions of your services to emphasize benefits to your clients.

  • Now you're telling Google—I’m the personal injury lawyer in Hartford.
  • Not only does it help you grow your business with new customers, the feedback will help you ensure that you’re offering the best services possible.
  • Having the right marketing strategy is key to retaining clients and attracting new business.
  • There are very few law firm marketing strategies that improve search engine rankings more than inbound links.
  • According to the 2021 Legal Trends Report found that 82% of consumers looked for client reviews and 81% of consumers looked for referrals when seeking legal counsel.
  • Identifying which marketing tactic isn’t performing well will help your marketing strategy succeed, enabling you to stop investing in the methods that don’t work and invest more on those that do.

When people have a legal problem or questions and doubts about the law, they seek out experts. Join our growing Justia legal community and enjoy many benefits that include our free newsletters with court opinion summaries and legal marketing tips. Reach out to potential clients by updating your free lawyer directory profile, annotating legal cases and answering legal questions. Based in Silicon Valley, Justia provides legal marketing solutions for lawyers and law firms throughout the nation. We have built our reputation on technical excellence, proven methodology, and dedicated customer service. Harness the power of legal social media for your law firm’s marketing.

As you get reviews, make sure to respond to them promptly whether they’re negative or positive and work to mitigate any negative responses you may get. Publishing unique, relevant, and authoritative information is the best way to demonstrate thought leadership. Potential clients will view you as a leader in your niche if you can share information that provides value to them.

Enhance and Manage Your Law Firm’s Reputation

Make sure to provide a clear, useful description of your services, as well as contact information. If you already have a website, or are thinking of building one yourself, make sure you’ve reviewed our law firm website checklist. It covers all the key components of a high-quality and high-converting website for law firms.

Create Videos

Implementing SMART goals creates successful marketing campaigns and ensures your marketing budget is well spent. Therefore, they will need to invest in website development, SEO, and content marketing. To work most effectively as a marketing tool, social media should be viewed as a diving well rather than a splash pond. It is best to focus on one platform and spend time observing how clients and other businesses engage with each other. Find out what people are looking for and try to contribute something of value.

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Some aggregators include Factual, Acxion, Data Axle, and Neustar Localeze. Try using a tool like Bright Local to get your information distributed. Experts agree that the COVID virus will be with us into the foreseeable https://price-law-firm.com future.

All of our client websites are secured with HTTPS and utilize Accelerated Mobile Pages (AMP) for optimum mobile performance and Google organic rankings. We use a content management system that we developed specifically for law firms and tailored to their specific needs that produces optimized fast-loading static web pages. Law firms also need to engage with their target audience in order to build relationships with potential clients and demonstrate expertise within their field of law. This can be done through activities such as hosting seminars or webinars, writing legal blog posts, and offering free consultations or advice. These activities establish trust and credibility with prospective clients, which in turn can lead to more referrals and more business for the law firm. Virtually all law firm marketing strategies will include search engine optimization (SEO) because almost all internet experiences involve search engines.