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Create ads that speak the language of your target audience and include content that appeals to them. If you don’t, you’ll be missing out on the 97% of users searching online for local businesses. The most important aspect of local SEO is your Google My Business listing. This is the free business listing that provides your firm’s direct connection to Google Maps and Google’s local search results. Despite the emergence of social media and other communication forms, email remains one of the most effective ways to reach both existing and potential customers. The following, however, from an injury law firm in Florida, covers the same topic in over 1,000 words and even includes a video and webinar on the FMLA.
Infographics are becoming a stimulating part of law firm communications. They can be used to announce everything from honors and accolades to new partners and offices on many different platforms, including the firm website and on social media, and also in press releases. Law firm marketers will be increasingly important communicators with a firm’s clients, prospects and lawyers. Facebook allows you to target so specifically that you’ll likely run out of people to market to before you run out of targeting parameters.
- Twenty-nine percent of respondents say they got a client from personal use of social media for professional purposes, including 30% of solos and 33% of lawyers in firms of 2-9 lawyers.
- A video not only attracts attention but also adds a lighthearted or human touch to a law firm’s website.
- Instead, you should focus on the platforms your potential clients use most and then establish a strategy that works on those particular platforms.
- I am also a proud dad of three divas and take a keen interest in running and calisthenics.
- Bringing your legal services to the attention of real-world potential clients can be done through sponsoring local events.
Traditional law firm marketing includes https://price-law-firm.com word-of-mouth referrals while digital marketing tactics usually leverage paid digital ads and law firm SEO. In short, the 2020 Survey results show that law firms–and especially solos and small firms–have a long way to go. Search engine optimization is one of the best ways to market a law firm since potential clients often flock to search engines like Google to find legal services. SEO allows you to rank for the terms your target audience is searching for. Successful legal marketing professionals need to demonstrate an intellectual curiosity about what their firm’s lawyers are doing.
Ensure your site is search engine optimized
It covers all the key components of a high-quality and high-converting website for law firms. Then, clearly and concisely state the services you provide and practice areas you cover. Highlight any awards, recognitions, or important experiences you have and make sure your contact information is prominently displayed. It’s important to understand the basics of law firm marketing before moving into planning and execution. We’ve put together a handy list of the most important marketing terms you need to know.
Deep News & Analysis
Showcasing your expertise gives potential clients confidence in your capabilities. If you’re targeting everyone with your outreach, few people will be interested, and you could also alienate potential clients with watered-down messaging. The easiest place to start is to stop and think about what attributes your best/favorite law firm clients have.
Legal marketers who know the social media landscape and understand what works effectively will provide great value to firms that compete for top-of-mind attention. The buyer’s journey is especially important in law firm marketing. In many fields of law, people don’t have the familiarity that they would with a plumber or even a doctor.
Newsletters can keep a law firm in the memory of clients and networking partners and can be attractive to potential clients, as well. Content created for a newsletter can then be reused as a blog post and summarized in social media posts for further leverage. With video fast becoming the medium of choice for those searching for information on the internet, the lack of video content on over 70% of small firm websites and 90% of solos’ websites is a huge missed opportunity. With the abundance of easy to use and inexpensive tools for video creation, this is one area that is ripe for law firms to utilize.
The other part is actively engaging with the people interacting with your content. Use Instagram Stories to share behind the scenes content, promote events, and advertise exclusive offers. You can even add things like gifs, tags, polls, Q&A forms, and more.
Our most successful clients are those that actively measure – and attempt to improve – the time between a lead being submitted and responded to. But only 12% of sales professionals are confident in their ability to convert leads into sales. One of the firms won the XYZ Law Firm of the Year award from a local industry publication last year. It covers keyword usage, the bidding process, landing pages, how to target local traffic, how to test to improve results, and more. We’ve only scratched the surface of Google Ads and Local Service Ads here. Find out more in our in-depth article on Google advertising for lawyers.
Every high-quality piece of content is another chance to get to that coveted top spot on Google. Sign up to get free investor acquisition articles straight to your inbox. Learn our proven systems that we use to increase website traffic, leads, and revenue. A CTA is a call to action, something that tells your website visitors what you want them to do. Your website should have at least one on each page and be aligned with the content around it to get people moving in the direction you want. These sections are full of tactics that have been proven to deliver more clients and boost profits, so pay careful attention.